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red paper bags
Skip itSoft demand (-58.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Great7.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$16.22avg listing price — sweet spot $15–$100
Price range
Good$5.07–$35.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good965.56avg incumbent reviews — the moat a new listing must climb
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Returns
Okay4.4%return rate — above 5% kills the launch gate
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$44K$44K/yr · 34K searches
Growth
Bad-58.6%90-day search growth — must beat 0% to launch