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red napkins
Worth a lookShows searches that convert (8.6% search→purchase), but soft demand (-9.6% this quarter) keeps it on the watch list.
Conversion
Great8.6%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.14avg listing price — sweet spot $15–$100
Price range
Good$2.82–$48.83cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Market size
Good$749K$749K/yr · 576K searches
Brand share
Good64%top-5 brand share — brands hold most of the demand
Returns
Okay3.8%return rate — above 5% kills the launch gate
Review moat
Okay2,625.26avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-9.6%90-day search growth — must beat 0% to launch