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red cocktail napkins
Worth a lookShows searches that convert (14.8% search→purchase), but a small market ($50K/yr) keeps it on the watch list.
Conversion
Incredible14.8%search→purchase rate — share of searches ending in a sale
Brand share
Great55%top-5 brand share — no brand owns this niche
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,197.52avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.78avg listing price — sweet spot $15–$100
Price range
Good$2.82–$29.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$50K$50K/yr · 27K searches
Signals No Dominant Brand