42
red cellophane
Skip itA small market ($45K/yr) — this niche doesn't clear our bar today.
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Brand share
Good62%top-5 brand share — brands hold most of the demand
Returns
Good2.6%return rate — above 5% kills the launch gate
Review moat
Okay1,516.4avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$9.16avg listing price — sweet spot $15–$100
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Market size
Bad$45K$45K/yr · 50K searches
Price range
Bad$4.42–$16.26cheapest to priciest tracked listing — scored on the share inside $15–$100