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54

red and white napkins

Worth a look

Shows demand growing +89.3% this quarter, but a small market ($90K/yr) keeps it on the watch list.

Market size 23Growth 87Conversion 84Competition 44Returns 56Price range 62Avg price 49Brand share 56Review moat 61Quality gap 28

Growth

Great+89.3%

90-day search growth — must beat 0% to launch

Conversion

Great9.2%

search→purchase rate — share of searches ending in a sale

Price range

Good$6.04–$29.40

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,042.18

avg incumbent reviews — the moat a new listing must climb

Brand share

Good71%

top-5 brand share — brands hold most of the demand

Returns

Good2.8%

return rate — above 5% kills the launch gate

Avg price

Okay$11.88

avg listing price — sweet spot $15–$100

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad$90K

$90K/yr · 83K searches

Products