56
recycled toilet paper
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Avg price
Incredible$26.65avg listing price — sweet spot $15–$100
Conversion
Great11.6%search→purchase rate — share of searches ending in a sale
Price range
Great$4.77–$94.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$587K$587K/yr · 190K searches
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+12.2%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Review moat
Bad7,742.8avg incumbent reviews — the moat a new listing must climb
Brand share
Bad96%top-5 brand share — brand-locked demand