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raw wraps
Launch itA $8.4M/yr market growing +3.0% this quarter with returns at 0.2% — clears our launch bar.
Market size
Incredible$8.4M$8.4M/yr · 3.7M searches
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible12.3%search→purchase rate — share of searches ending in a sale
Price range
Great$5.88–$93.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$18.30avg listing price — sweet spot $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Okay+3.0%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,096.1avg incumbent reviews — the moat a new listing must climb