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raw whey protein powder
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$59.61avg listing price — sweet spot $15–$100
Price range
Good$27.28–$129.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Growth
Okay+17.2%90-day search growth — must beat 0% to launch
Review moat
Okay2,876.5avg incumbent reviews — the moat a new listing must climb
Market size
Bad$87K$87K/yr · 25K searches
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Price