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rash cream
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.3%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good44%top-5 click share — leaders hold, buyers still browse
Price range
Good$3.93–$36.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$350K$350K/yr · 329K searches
Growth
Okay+17.9%90-day search growth — must beat 0% to launch
Avg price
Okay$11.48avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,182.7avg incumbent reviews — the moat a new listing must climb