44
pyrite
Skip itSoft demand (-1.8% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Review moat
Great325.42avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.98avg listing price — sweet spot $15–$100
Price range
Great$5.47–$57.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay85%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Okay$100K$100K/yr · 212K searches
Growth
Bad-1.8%90-day search growth — must beat 0% to launch