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purple toothpaste whitening
Worth a lookShows low returns (0.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Great$1.3M$1.3M/yr · 1.1M searches
Conversion
Great7.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.19avg listing price — sweet spot $15–$100
Price range
Good$5.15–$28.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Bad6,602.28avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.0%90-day search growth — must beat 0% to launch