50
purple ribbon
Worth a lookShows searches that convert (8.5% search→purchase), but prices mostly outside the sweet spot ($4.00–$13.73) keeps it on the watch list.
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good43%top-5 click share — leaders hold, buyers still browse
Returns
Good2.5%return rate — above 5% kills the launch gate
Review moat
Good1,489.33avg incumbent reviews — the moat a new listing must climb
Market size
Okay$240K$240K/yr · 381K searches
Growth
Okay+6.8%90-day search growth — must beat 0% to launch
Avg price
Bad$7.41avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.00–$13.73cheapest to priciest tracked listing — scored on the share inside $15–$100