63
purple plates
Worth a lookShows no brand lock-in (top 5 brands take 29% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible29%top-5 brand share — no brand owns this niche
Competition
Incredible18%top-5 click share — an open shelf
Avg price
Incredible$24.76avg listing price — sweet spot $15–$100
Price range
Great$7.72–$71.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Review moat
Good1,019.83avg incumbent reviews — the moat a new listing must climb
Market size
Good$434K$434K/yr · 511K searches
Conversion
Okay3.4%search→purchase rate — share of searches ending in a sale
Growth
Okay+6.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand