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purple napkins
Worth a lookShows a fragmented shelf (top 5 take 21% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great21%top-5 click share — an open shelf
Brand share
Great44%top-5 brand share — no brand owns this niche
Price range
Great$4.66–$51.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.56avg listing price — sweet spot $15–$100
Review moat
Good1,084.21avg incumbent reviews — the moat a new listing must climb
Growth
Okay+11.7%90-day search growth — must beat 0% to launch
Market size
Okay$192K$192K/yr · 224K searches
Returns
Okay4.0%return rate — above 5% kills the launch gate
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand