60
purple mouthwash
Worth a lookShows demand growing >1,000% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible>1,000%90-day search growth — must beat 0% to launch
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Quality gap
Incredible4.0★avg incumbent rating — lower means beatable quality
Price range
Great$14.80–$20.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great214.5avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.30avg listing price — sweet spot $15–$100
Conversion
Great8.2%search→purchase rate — share of searches ending in a sale
Market size
Okay$149K$149K/yr · 105K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand