41
purple lighter
Skip itSoft demand (-35.7% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$34.00avg listing price — sweet spot $15–$100
Price range
Great$8.27–$69.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.4%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,741.57avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad73%top-5 click share — a locked-up shelf
Market size
Bad$75K$75K/yr · 34K searches
Brand share
Bad96%top-5 brand share — brand-locked demand
Growth
Bad-35.7%90-day search growth — must beat 0% to launch