60
purple gift bag
Worth a lookShows a fragmented shelf (top 5 take 22% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Great22%top-5 click share — an open shelf
Brand share
Great43%top-5 brand share — no brand owns this niche
Price range
Great$4.13–$70.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.60avg listing price — sweet spot $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Market size
Good$433K$433K/yr · 526K searches
Returns
Okay3.1%return rate — above 5% kills the launch gate
Review moat
Okay1,691.34avg incumbent reviews — the moat a new listing must climb
Growth
Okay+4.7%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Signals No Dominant Brand