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purple cups
Worth a lookShows no brand lock-in (top 5 brands take 34% of clicks), but a small market ($53K/yr) keeps it on the watch list.
Brand share
Incredible34%top-5 brand share — no brand owns this niche
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Avg price
Great$19.03avg listing price — sweet spot $15–$100
Price range
Great$7.70–$37.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+10.4%90-day search growth — must beat 0% to launch
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,459.73avg incumbent reviews — the moat a new listing must climb
Market size
Bad$53K$53K/yr · 91K searches
Signals No Dominant Brand