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pure zinc
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Conversion
Incredible15.9%search→purchase rate — share of searches ending in a sale
Avg price
Great$20.86avg listing price — sweet spot $15–$100
Price range
Good$3.83–$40.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$689K$689K/yr · 208K searches
Growth
Bad-0.9%90-day search growth — must beat 0% to launch
Competition
Bad73%top-5 click share — a locked-up shelf
Review moat
Bad7,930.15avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad98%top-5 brand share — brand-locked demand