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puff bar
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$24.56avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Great$10.55–$28.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,306.5avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Market size
Okay$199K$199K/yr · 206K searches
Competition
Bad82%top-5 click share — a locked-up shelf
Growth
Bad-27.6%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand