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71

psyllium husk powder

Launch it

A $13.3M/yr market growing +24.3% this quarter with returns at 0.0% — clears our launch bar.

Market size 100Growth 53Conversion 90Competition 67Returns 100Price range 76Avg price 83Brand share 59Review moat 22Quality gap 45

Market size

Incredible$13.3M

$13.3M/yr · 6.8M searches

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Avg price

Great$18.07

avg listing price — sweet spot $15–$100

Price range

Great$9.22–$33.71

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Growth

Good+24.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Review moat

Bad9,010.06

avg incumbent reviews — the moat a new listing must climb

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