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54

psoriasis cream

Worth a look

Shows low returns (0.5%), but soft demand (-8.7% this quarter) keeps it on the watch list.

Market size 85Growth 21Conversion 79Competition 21Returns 98Price range 63Avg price 78Brand share 32Review moat 23Quality gap 60

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Market size

Great$1.4M

$1.4M/yr · 1.1M searches

Conversion

Great8.1%

search→purchase rate — share of searches ending in a sale

Avg price

Great$16.39

avg listing price — sweet spot $15–$100

Price range

Good$6.62–$29.07

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Review moat

Bad7,423.94

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-8.7%

90-day search growth — must beat 0% to launch

Competition

Bad75%

top-5 click share — a locked-up shelf

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