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56

protein supplement for women

Worth a look

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 35Growth 26Conversion 26Competition 60Returns 100Price range 82Avg price 95Brand share 86Review moat 19Quality gap 63

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$27.72

avg listing price — sweet spot $15–$100

Brand share

Great49%

top-5 brand share — no brand owns this niche

Price range

Great$8.74–$46.79

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Market size

Okay$169K

$169K/yr · 293K searches

Growth

Okay+1.1%

90-day search growth — must beat 0% to launch

Conversion

Okay2.1%

search→purchase rate — share of searches ending in a sale

Review moat

Bad15,005.04

avg incumbent reviews — the moat a new listing must climb

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