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62

protein shots

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 75Growth 13Conversion 38Competition 56Returns 99Price range 95Avg price 95Brand share 50Review moat 71Quality gap 89

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Avg price

Incredible$44.65

avg listing price — sweet spot $15–$100

Price range

Incredible$20.22–$90.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.1★

avg incumbent rating — lower means beatable quality

Market size

Great$858K

$858K/yr · 632K searches

Review moat

Good670.53

avg incumbent reviews — the moat a new listing must climb

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.0%

search→purchase rate — share of searches ending in a sale

Growth

Bad-23.2%

90-day search growth — must beat 0% to launch

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