51
protein funnel
Worth a lookShows no brand lock-in (top 5 brands take 50% of clicks), but soft demand (-6.5% this quarter) keeps it on the watch list.
Brand share
Great50%top-5 brand share — no brand owns this niche
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Price range
Good$4.57–$31.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,335.65avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$11.01avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay$165K$165K/yr · 250K searches
Growth
Bad-6.5%90-day search growth — must beat 0% to launch
Signals No Dominant Brand