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progesterone
Worth a lookShows low returns (0.2%), but soft demand (-4.9% this quarter) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Avg price
Incredible$29.89avg listing price — sweet spot $15–$100
Price range
Great$11.37–$69.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good66%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good902.12avg incumbent reviews — the moat a new listing must climb
Market size
Good$351K$351K/yr · 639K searches
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Growth
Bad-4.9%90-day search growth — must beat 0% to launch
Conversion
Bad1.8%search→purchase rate — share of searches ending in a sale