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prodough protein powder
Skip itBrand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Incredible$38.06avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Price range
Great$5.17–$59.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good622.91avg incumbent reviews — the moat a new listing must climb
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Market size
Okay$203K$203K/yr · 261K searches
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-22.3%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand