40
presto toilet paper
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible19.0%search→purchase rate — share of searches ending in a sale
Avg price
Great$15.43avg listing price — sweet spot $15–$100
Price range
Good$6.44–$24.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$328K$328K/yr · 112K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.4%90-day search growth — must beat 0% to launch
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Review moat
Bad84,182avg incumbent reviews — the moat a new listing must climb