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51

prepasted toothbrushes individually wrapped

Worth a look

Shows low returns (0.5%), but a small market ($85K/yr) keeps it on the watch list.

Market size 21Growth 21Conversion 80Competition 50Returns 97Price range 83Avg price 85Brand share 46Review moat 24Quality gap 52

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great$19.11

avg listing price — sweet spot $15–$100

Price range

Great$8.46–$53.21

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Great8.2%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good55%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay78%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,895

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$85K

$85K/yr · 55K searches

Growth

Bad-7.6%

90-day search growth — must beat 0% to launch

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