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52

prenatal iron

Worth a look

Shows low returns (0.0%), but a small market ($70K/yr) keeps it on the watch list.

Market size 17Growth 58Conversion 59Competition 43Returns 100Price range 82Avg price 95Brand share 42Review moat 24Quality gap 45

Returns

Incredible0.0%

return rate — above 5% kills the launch gate

Avg price

Incredible$23.27

avg listing price — sweet spot $15–$100

Price range

Great$10.28–$39.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good5.1%

search→purchase rate — share of searches ending in a sale

Growth

Good+32.4%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay59%

top-5 click share — leaders hold, buyers still browse

Brand share

Okay80%

top-5 brand share — brands hold most of the demand

Review moat

Bad5,169.27

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$70K

$70K/yr · 59K searches

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