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pregnancy tests
Worth a lookShows a $22.1M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size
Incredible$22.1M$22.1M/yr · 9.5M searches
Conversion
Incredible19.3%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.05–$24.98cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.11avg listing price — sweet spot $15–$100
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Review moat
Bad8,552.18avg incumbent reviews — the moat a new listing must climb