35
pregnancy announcement scratch off
Skip itA small market ($28K/yr) — this niche doesn't clear our bar today.
Review moat
Great435.13avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good$6.03–$25.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.57avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Growth
Bad-9.4%90-day search growth — must beat 0% to launch
Brand share
Bad92%top-5 brand share — brand-locked demand
Market size
Bad$28K$28K/yr · 58K searches