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potty mints
Skip itSoft demand (-15.4% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$16.68avg listing price — sweet spot $15–$100
Conversion
Good6.9%search→purchase rate — share of searches ending in a sale
Price range
Good$10.59–$23.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,531.3avg incumbent reviews — the moat a new listing must climb
Market size
Bad$100K$100K/yr · 87K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Competition
Bad80%top-5 click share — a locked-up shelf