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potassium sorbate
Worth a lookShows searches that convert (21.0% search→purchase), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Conversion
Incredible21.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great317.77avg incumbent reviews — the moat a new listing must climb
Avg price
Great$17.95avg listing price — sweet spot $15–$100
Price range
Great$4.04–$51.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$304K$304K/yr · 81K searches
Growth
Okay+5.9%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Brand share
Bad97%top-5 brand share — brand-locked demand