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postpartum spray
Skip itA concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Good$13.19avg listing price — sweet spot $15–$100
Conversion
Good5.0%search→purchase rate — share of searches ending in a sale
Price range
Good$7.62–$24.08cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.3%90-day search growth — must beat 0% to launch
Review moat
Bad20,163.63avg incumbent reviews — the moat a new listing must climb
Market size
Bad$56K$56K/yr · 84K searches
Brand share
Bad95%top-5 brand share — brand-locked demand
Competition
Bad91%top-5 click share — a locked-up shelf