50
postpartum pads
Worth a lookShows a $1.2M/yr market, but a deep review moat (10,684 avg reviews) keeps it on the watch list.
Market size
Great$1.2M$1.2M/yr · 1.1M searches
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Great7.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$14.43avg listing price — sweet spot $15–$100
Price range
Good$5.05–$27.68cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+4.0%90-day search growth — must beat 0% to launch
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Review moat
Bad10,684.31avg incumbent reviews — the moat a new listing must climb