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postpartum bath soak
Skip itA small market ($62K/yr) — this niche doesn't clear our bar today.
Conversion
Great10.8%search→purchase rate — share of searches ending in a sale
Avg price
Great$18.81avg listing price — sweet spot $15–$100
Price range
Great$9.26–$37.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,033.87avg incumbent reviews — the moat a new listing must climb
Returns
Good2.6%return rate — above 5% kills the launch gate
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-3.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$62K$62K/yr · 31K searches