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pokemon wrapping paper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great7.3%search→purchase rate — share of searches ending in a sale
Review moat
Good998.08avg incumbent reviews — the moat a new listing must climb
Growth
Good+34.3%90-day search growth — must beat 0% to launch
Market size
Okay$166K$166K/yr · 246K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$9.19avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad$4.91–$16.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand