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poison ivy
Launch itA $1.7M/yr market growing +297.7% this quarter with returns at 0.1% — clears our launch bar.
Growth
Incredible+297.7%90-day search growth — must beat 0% to launch
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible12.4%search→purchase rate — share of searches ending in a sale
Market size
Great$1.7M$1.7M/yr · 712K searches
Avg price
Great$19.03avg listing price — sweet spot $15–$100
Price range
Great$3.98–$49.39cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad7,421.29avg incumbent reviews — the moat a new listing must climb
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