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plastic spoons
Launch itA $5.2M/yr market growing +13.8% this quarter with returns at 0.2% — clears our launch bar.
Conversion
Incredible22.9%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Incredible$5.2M$5.2M/yr · 2.0M searches
Review moat
Good1,186.33avg incumbent reviews — the moat a new listing must climb
Price range
Okay$3.00–$25.69cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.8%90-day search growth — must beat 0% to launch
Avg price
Okay$11.05avg listing price — sweet spot $15–$100
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Competition
Bad75%top-5 click share — a locked-up shelf