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58

plastic soup spoons

Worth a look

Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 58Growth 2Conversion 87Competition 59Returns 97Price range 75Avg price 59Brand share 66Review moat 67Quality gap 50

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great9.9%

search→purchase rate — share of searches ending in a sale

Price range

Great$5.52–$43.86

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good834.07

avg incumbent reviews — the moat a new listing must climb

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Competition

Good49%

top-5 click share — leaders hold, buyers still browse

Avg price

Good$13.03

avg listing price — sweet spot $15–$100

Market size

Good$452K

$452K/yr · 350K searches

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Growth

Bad-46.0%

90-day search growth — must beat 0% to launch

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