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plastic knives
Launch itA $3.1M/yr market growing +1.8% this quarter with returns at 0.3% — clears our launch bar.
Conversion
Incredible29.1%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Incredible$3.1M$3.1M/yr · 732K searches
Avg price
Good$14.58avg listing price — sweet spot $15–$100
Price range
Good$5.78–$32.53cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good948.07avg incumbent reviews — the moat a new listing must climb
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Growth
Okay+1.8%90-day search growth — must beat 0% to launch
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality