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plastic free laundry detergent
Skip itA deep review moat (22,969 avg reviews) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Avg price
Great$16.27avg listing price — sweet spot $15–$100
Price range
Good$9.15–$31.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay3.7%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$128K$128K/yr · 211K searches
Growth
Bad-13.3%90-day search growth — must beat 0% to launch
Review moat
Bad22,968.95avg incumbent reviews — the moat a new listing must climb