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60

plastic cocktail glasses

Worth a look

Shows no brand lock-in (top 5 brands take 41% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 52Growth 34Conversion 41Competition 86Returns 64Price range 72Avg price 93Brand share 94Review moat 65Quality gap 27

Brand share

Great41%

top-5 brand share — no brand owns this niche

Avg price

Great$22.02

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Price range

Good$4.72–$41.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good906.39

avg incumbent reviews — the moat a new listing must climb

Returns

Good2.5%

return rate — above 5% kills the launch gate

Market size

Good$310K

$310K/yr · 427K searches

Conversion

Okay3.3%

search→purchase rate — share of searches ending in a sale

Growth

Okay+7.3%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

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