50
plantar fasciitis heel
Worth a lookShows beatable incumbent ratings (4.2★), but soft demand (-19.8% this quarter) keeps it on the watch list.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Avg price
Good$13.66avg listing price — sweet spot $15–$100
Price range
Good$5.39–$32.21cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good69%top-5 brand share — brands hold most of the demand
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Market size
Bad$88K$88K/yr · 96K searches
Review moat
Bad12,442.74avg incumbent reviews — the moat a new listing must climb
Growth
Bad-19.8%90-day search growth — must beat 0% to launch