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placebo pills
Skip itBrand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Avg price
Great$18.63avg listing price — sweet spot $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Price range
Good$8.44–$30.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay4.0%search→purchase rate — share of searches ending in a sale
Review moat
Okay1,646.17avg incumbent reviews — the moat a new listing must climb
Growth
Bad-3.4%90-day search growth — must beat 0% to launch
Competition
Bad78%top-5 click share — a locked-up shelf
Market size
Bad$70K$70K/yr · 95K searches
Brand share
Bad97%top-5 brand share — brand-locked demand