66
pipe
Launch itA $2.4M/yr market growing +0.2% this quarter with returns at 0.8% — clears our launch bar.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Market size
Incredible$2.4M$2.4M/yr · 6.9M searches
Price range
Great$4.12–$90.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$17.99avg listing price — sweet spot $15–$100
Competition
Great34%top-5 click share — an open shelf
Brand share
Good62%top-5 brand share — brands hold most of the demand
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,547.71avg incumbent reviews — the moat a new listing must climb
Growth
Okay+0.2%90-day search growth — must beat 0% to launch
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale