44
pink toilet paper
Skip itSoft demand (-26.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great$21.41avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Great$5.98–$41.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,243.65avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Bad1.9%search→purchase rate — share of searches ending in a sale
Market size
Bad$87K$87K/yr · 214K searches
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-26.6%90-day search growth — must beat 0% to launch