68
pink plates
Worth a lookShows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Incredible15%top-5 click share — an open shelf
Brand share
Incredible31%top-5 brand share — no brand owns this niche
Avg price
Great$19.80avg listing price — sweet spot $15–$100
Market size
Great$1.4M$1.4M/yr · 2.0M searches
Price range
Great$2.15–$67.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,342.57avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-4.6%90-day search growth — must beat 0% to launch
Signals No Dominant Brand