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pink mouthwash
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Market size
Good$386K$386K/yr · 198K searches
Avg price
Good$12.02avg listing price — sweet spot $15–$100
Price range
Okay$7.69–$19.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+2.3%90-day search growth — must beat 0% to launch
Review moat
Okay3,731.25avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Competition
Bad88%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand